Built on Behavior. Backed by Psychology.

Questonious Howard, Founder of On Brand Behavior
I created On Brand Behavior out of a lifelong fascination with psychology and human behavior. Since I was young, I’ve been drawn to understanding why people act the way they do—how they interact with their environment, the decisions they make, and the patterns behind their reactions. I’ve always believed that human behavior holds the blueprint for influence, and branding is just the modern application of that understanding.
I was born and raised in North Carolina, and my curiosity led me to study communication, business, art, marketing, and psychology in college. But most of what I’ve learned came from real-world observation—watching people in their natural environments, analyzing patterns, and studying the subtle ways we’re influenced every day without even realizing it.
Over time, I noticed something that couldn’t be ignored: most brands don’t fail because of bad ideas—they fail because they don’t understand how people think. That realization became the foundation of On Brand Behavior. I’ve spent years not only studying these patterns but applying them—sometimes even using subtle psychological tactics to influence behavior in real life. Now, I’m turning that knowledge into something teachable and powerful.
I created this platform to help other brand builders, creators, and entrepreneurs do more than just “look good.” I want to help you be remembered, trusted, and chosen—on purpose.
And I’m just getting started.