The internet has been abuzz over the last several weeks, with news that Sara Blakely, the founder of Spanx, is the youngest woman to make Forbes’ list of billionaires. Those who have followed her journey, like myself, know the story: In 2000, when she was just 27 years of age, Blakely started out with just $5,000 and an idea. Fast forward to 2012, and she now has an extremely successful and profitable brand.
But Spanx isn’t the only successful brand worth noting. Blakely, herself, has become a standout brand.